The truth or the simple fact is that any business running today needs a social media presence.
Whether a small local shop or a Multi-national company, your business needs to be present on social media as it is a great business marketing strategy.
Why? Well, firstly, social media connects you with your customers or clients, develops awareness about your business no matter what it is about, and can bring an increase in leads and sales. If you didn’t know this yet, around 3 billion people are using social media globally, and using social media as a tool for business marketing the engagement will only increase.
However, you might not know that your business is ready to jump on social media platforms right now. You don’t need to know every popular hashtag while doing so, nor will you get a huge amount of followers overnight. However, even then you can make your business’ presence on social media right this minute, and believe me, you will certainly enjoy the whole procedure.
There is a lot of potential for your business in the social media world because all consumers have a habit to scroll through different social media platforms and find different businesses that may or may not have an effect on them. This also creates an immense challenge for the business online as the social media platforms become quite full of different companies selling different products or services.
For instance, let’s talk about the different jewellery selling companies. As they all would be selling the latest, trending designs, they all will post about the same styles of jewels. It is the consumer who has to decide that from which company she wants to buy from. This is how social media platforms become crowded.
Apart from that, social media is a place where the trends keep changing minute by minute. This is when B2B reviews and Clutch, the rating company, partnered with the marketing agency, Smart Insights to understand the condition of social media marketing. Around 344 social media marketers were surveyed globally to find the value of social media, the most engaging content that should be posted, popular challenges, as well as in what resources on social media are businesses investing in. Here are the results
- Around 52% of marketers believe that social media positively affects their business’s revenue as well as sales.
- The best social media platforms that should be used are Facebook, LinkedIn, Youtube, Twitter, and Instagram
- About 80% of the businesses post their original content on social media
- The most important thing for businesses on social media is engagement.
- B2C is more important than B2C on social media
Building Awareness to Get Attention
Much before you start getting customers or leads, you need to create brand awareness. And this is where social media comes into the picture, as it lets you reach a wide number of audience. Apart from that, it is free to create a business profile on all social media platforms, so you can get all the attention that you need.
You need to develop a strategy for social media brand awareness. You need to know if you want new customers to know about your business or local shoppers to check in to your stores. Be specific about your strategy so that you can resolve which social media platforms are required to be used for your social media strategy.
These days, much before buying a product or service, customers do thorough research about the company to make sure if they are opting for the right brand. It would be always better to have a booming social media profile that is updated all the time and provides information about its products or services. This will show that your brand or business is trustworthy and knowledgeable.
You can do this with help of writing content pieces regarding your products or service and making them available on social media. The aim to grow confidence in the potential customers.
If you are posting corporate-style posts, there are chances that customers won’t be interested in your business. When it comes to social media, you need to give your brand a personality and a voice, letting go of the corporate-style. This personality and voice need to be polite as well as empathetic. However, you also need to take a stand with this voice.
Social media platforms are the best place to engage with your customers or potential customers as you receive numerous likes, comments, and shares on your posts. As a brand, you can even ask your customers several questions about the product or service. Even as strangers, there can be an open conversation between a brand and the customer or a potential customer which forms the engagement.
Every day new trends come up for engagement on social media. You have to keep on connecting with your target audience.
Keep on Growing
While not all businesses might afford sponsored posts, a huge amount of companies opt for them to reach their target audiences. These sponsored posts on timelines and videos with CTAs, cross-channel retargeting along with shoppable post is how the business is now running on social media platforms.
Social media advertising on Facebook and Instagram creates a huge wave towards the target audience.
Long gone are the days when customers used to call the customer care to enquire about anything. In the social media era, any customer starts scrolling through social media to get information about a product or service till he or she is satisfied. As a brand, you need to make sure that you provide that information on each social media platform. Even if they criticise a product or service, listen to them and apologize openly so that they feel heard. If a question is asked, make sure that you respond as quickly as possible and go out of the way to be helpful.
Social media for your business is necessary however do not be stressed about it. Just take the first step and make your business account.